LVMH: CONTINUED GROWTH
IN THE THIRD QUARTER OF 2011

Paris, 18 October 2011


LVMH Moët Hennessy Louis Vuitton, the world’s leading high quality products group,
recorded revenue of €16.3 billion during the first nine months of 2011, an increase of 15%
over the same period in 2010. Organic revenue growth was 15% after the currency impact
was compensated by the structural change, notably the consolidation of Bulgari as of 30 June
2011.

With organic revenue growth of 15%, the third quarter showed a continuation of the trend
evident since the start of the year. The momentum continued in Asia, Europe and the United
States, while Japan returned to growth over the period. Louis Vuitton achieved exceptional
progress around the world.

Revenue by business group:

In million euros % Change first 9 months
First First
2011/2010
9 months
9 months
Reported Organic*
2010
2011

Wines & Spirits 2 306 2 148 +7% + 11 %

Fashion & Leather Goods 6 189 5 464 + 13 % + 15 %

Perfumes & Cosmetics 2 311 2 246 +3% + 10 %

Watches & Jewelry 1 212 687 + 76 % + 26 %

Selective Retailing 4 378 3 713 + 18 % + 19 %

Other activities and eliminations (93) (48) ns ns

Total 16 303 14 210 + 15% + 15 %
* with a comparable structure and constant exchange rates.

The Wines & Spirits business group recorded organic revenue growth of 11% over the first
nine months of 2011. Champagne benefited from the dual effect of sustained demand and a
favourable product mix since the start of the year. Sparkling wines continued their rapid
growth. Hennessy cognac continued its excellent momentum in Asia. Premium qualities
achieved double-digit volume growth over the period.
Fashion & Leather Goods recorded organic revenue growth of 15% over the first nine
months of the year. With double-digit revenue growth, Louis Vuitton once again reinforced
its leadership. All product categories contributed to the exceptional attraction of the brand
throughout the world. The leather lines enjoyed strong demand and the classical products also
performed well. The inauguration of a Maison Louis Vuitton in Singapore was one of the
highlights of the quarter. Fendi and Donna Karan made strong progress. Céline maintained
the remarkable performance experienced since the start of the year, driven by the critical
acclaim accorded to its new leather goods and ready-to-wear collections.

Perfumes & Cosmetics recorded organic revenue growth of 10% over the first nine months
of 2011. Lead by the sustained growth of its flagship product lines, Christian Dior continued
its momentum. The legendary J’adore perfume, the number one perfume in France, is one of
the best sellers in the world. The new lipstick Dior Addict achieved strong growth. Guerlain
benefited from the successful launch of Shalimar Parfum Initial and the new Rouge
Automatique make up. The launches of Givenchy’s Dalhia noir perfume and Kenzo’s Madly
Kenzo were highlights of the third quarter. Benefit achieved strong progress across all
regions.

Watches & Jewelry recorded organic revenue growth of 26% over the first nine months of
2011. The third quarter was marked by the successful public offer for the outstanding
minority shares in Bulgari. Bulgari is performing well across all product categories. TAG
Heuer enhanced its feminine product offering with a new jewelry extension to its Formula 1
line and has expanded its presence in Asia. Hublot continues the successful roll-out of the
Classic Fusion collection. Driven by the excellent progress of its El Primero and Captain
ranges, Zenith continues to demonstrate the strong appeal of its high quality chronographs.
The other jewelry brands, Chaumet, Fred and De Beers continued their positive momentum
through their own store network.

Selective Retailing recorded organic revenue growth of 19% over the first nine months of
2011. DFS continued to benefit from the expansion of Asian tourism which was particularly
strong in Hong Kong and Macao. Sephora recorded steady revenue progress and increased
market share in all its regions. The different e-commerce sites continued to grow. The pace of
store development increased in the second half of the year.

Outlook
The excellent performance of LVMH in the first nine months has confirmed its confidence for
the remainder of 2011. The Group will continue its proactive strategy focused on innovation
and targeted geographical expansion in the most promising markets. LVMH will rely on the
power of its brands and the talent of its teams to further extend, in 2011, its global leadership
position in luxury products.



Regulated information related to this press release is available on our internet site
www.lvmh.com.
APPENDIX

LVMH – Revenue by business group and by quarter


First 9 months 2011

Wines & Fashion & Perfumes & Watches & Selective Other activities
Total
(Euro millions)
Spirits Leather Goods Cosmetics Jewelry Retailing and eliminations
First quarter 762 2 029 803 261 1 421 (29) 5 247
Second quarter 673 1 942 715 315 1 410 (10) 5 045
Third quarter 871 2 218 793 636 1 547 (54) 6 011

Total revenue 2 306 6 189 2 311 1 212 4 378 (93) 16 303



First 9 months 2010

Wines & Fashion & Perfumes & Watches & Selective Other activities
Total
(Euro millions)
Spirits Leather Goods Cosmetics Jewelry Retailing and eliminations
First quarter 635 1 729 736 204 1 181 (13) 4 472
Second quarter 667 1 787 705 239 1 238 (9) 4 627
Third quarter 846 1 948 805 244 1 294 (26) 5 111

Total revenue 2 148 5 464 2 246 687 3 713 (48) 14 210



About LVMH
LVMH Moët Hennessy Louis Vuitton is represented in Wines and Spirits by a portfolio of brands that includes Moët & Chandon,
Dom Pérignon, Veuve Clicquot Ponsardin, Krug, Ruinart, Mercier, Château d’Yquem, Hennessy, Glenmorangie, Ardbeg, Vodka
Belvedere, 10 Cane, Chandon, Cloudy Bay, Terrazas de los Andes, Cheval des Andes, Green Point, Cape Mentelle, Newton,
Wen Jun. Its Fashion and Leather Goods division includes Louis Vuitton, the world's leading luxury brand, as well as Céline,
Loewe, Kenzo, Givenchy, Thomas Pink, Fendi, Emilio Pucci, Donna Karan, Marc Jacobs and Berluti. LVMH is present in the
Perfumes and Cosmetics sector with Parfums Christian Dior, Guerlain, Parfums Givenchy, Parfums Kenzo, Perfumes Loewe as
well as other promising cosmetic companies (BeneFit Cosmetics, Make Up For Ever, Acqua di Parma and Fresh). LVMH is also
active in selective retailing through DFS, Sephora, Le Bon Marché and la Samaritaine. LVMH's Watches and Jewelry division
comprises Bulgari, TAG Heuer, Chaumet, Dior Watches, Zenith, Fred, Hublot and De Beers Jewellery, a joint venture created
with the world’s leading diamond group.

"Certain information included in this release is forward looking and is subject to important risks and uncertainties and factors
beyond our control or ability to predict, that could cause actual results to differ materially from those anticipated, projected or
implied. It only reflects our views as of the date of this presentation. No undue reliance should therefore be based on any such
information, it being also agreed that we undertake no commitment to amend or update it after the date hereof.”



Contacts:
Analysts and investors: Chris Hollis–LVMH + 33 1.44.13.21.22

Media:
France : Michel Calzaroni/Olivier Labesse/ + 33 1.40.70.11.89
Sonia Fellmann/Hugues Schmitt
DGM Conseil

UK: Hugh Morrison + 44.207.920.2334
M: Communications + 44.773.965 5492

Italy: Michele Calcaterra/Valerio Mancino +39 02.89.05.51.01
Carlobruno&associati

US: James Fingeroth/Molly Morse/ +1 212.521.4800
Dawn Dover/Micheline Tang
Kekst & Company